May. 16, 2024
Jiaxing, Zhejiang, May 14, 2024 - In the current era of economic globalization and deep integration of industries, as the world attaches increasing importance to sustainable development and environmental protection, Zhejiang Joya Polymer Technology Co.,Ltd. and BASF announced in May 2024 On the 14th, a landmark joint development signing ceremony was held at the Joya Factory. This signing not only marks the official start of in-depth cooperation between the two companies in the field of polyurethane adhesives, but also demonstrates the common pursuit of green development and environmental protection concepts by both parties. Through this cooperation, both parties will work together to lead industry innovation, promote industrial upgrading, and jointly move towards a greener and more sustainable future.
On the same day, Bei Wenli, chairman of Yanyang Technology, welcomed Yang Hui, vice president of BASF's Asia Pacific Monomer Division, and his delegation. In the subsequent exchanges, the two parties had an in-depth discussion on the technological frontiers and green development strategies of the polyurethane adhesive industry, and jointly drew a blueprint for future cooperation.
At the signing ceremony, Bei Wenli and Yang Hui walked to the stage hand in hand and solemnly signed the joint development agreement under the witness of staff from both parties. This cooperation is not only a strong alliance between the two industry giants, but also the beginning of a comprehensive and in-depth cooperation between the two parties in technology research and development, market expansion, product innovation and other levels. The two parties will work together to address industry challenges, lead future development trends, and jointly write a new chapter in the polyurethane adhesive industry.
Bei Wenli said at the signing ceremony: "We are deeply honored to reach a strategic cooperation with a large multinational enterprise like BASF. This is a high degree of recognition of the strength of both parties, and it is also an accurate grasp of future industry trends. We firmly believe that through this Through this cooperation, we will accelerate the pace of technological innovation, expand market areas, and jointly create a new era in the polyurethane adhesive industry.”
Yang Hui also emphasized: "In a rapidly changing market environment, working hand in hand with customers is the key to achieving a win-win situation. Our choice to cooperate with Joya Technology is based on the shared vision and values of both parties. We look forward to promoting both parties through this cooperation The rapid growth of business has injected new vitality into the development of the entire industry.”
With the formal signing of the cooperation agreement, the cooperation between Zhejiang Joya Polymer Technology Co.,Ltd. and BASF will be fully launched. The teams of both parties will work closely together to jointly promote the implementation of cooperation projects, constantly explore new heights of cooperation, and set a model of cooperation for the polyurethane adhesive industry.
This strategic cooperation not only marks an important milestone in the development history of the two companies, but also is an excellent case of integration and innovative cooperation in the polyurethane adhesive industry. We firmly believe that with the joint efforts of both parties, we will inject strong impetus into the development of China's polyurethane adhesive industry and promote the entire industry towards a more prosperous tomorrow!
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