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A national high-tech enterprise specializing in the research, development, production and sales of polymeric materials
Feb. 26, 2025
On the afternoon of February 25th, joya Technology successfully hosted a home furnishing industry exchange event. The activity invited elites from China's home furnishing sector, with joya Technology Chairman Bei Wenli and the company's core technical team warmly welcoming participants to discuss new trends in intelligent woodworking manufacturing and inject fresh momentum into high-quality industry development.
JOYA TECH
The event began with Chairman Bei Wenli introducing JOYA TECH's profile and market analysis. As a national high-tech enterprise specializing in R&D, production, and sales of high-molecular polymer materials, JOYA TECH has focused on innovation for over 20 years. It operates three R&D bases and maintains a professional technical team. With an annual adhesive production capacity of 120,000 tons and PUR hot melt adhesive output exceeding 60,000 tons, JOYA TECH ranks among Asia's top manufacturers. The company also shared sharp insights into domestic and international market dynamics.
HOMAG China
HOMAG China’s East China Regional General Manager, Jiang Jiusheng, then presented an overview of the HOMAG Group. As a subsidiary of Germany’s HOMAG Group, HOMAG China is a global leader in integrated woodworking solutions. With around 700 employees and five regional offices in China, the brand focuses on advancing woodworking technologies, developing industrial software, and enabling digital production solutions—from single machines to fully customized workflows, ensuring data continuity across production chains.
PUR Hot Melt Adhesive: Market Analysis & Technical Applications
Dr. Wang Fangxian, Director of JOYA TECH’s Woodworking Adhesive Project, delivered an in-depth analysis of PUR hot melt adhesive’s market potential and technical applications. He emphasized that cost reduction and efficiency improvement will dominate the woodworking industry by 2025, urging PUR suppliers to innovate while maintaining quality. Highlighting JOYA TECH’s robust R&D capabilities, massive production capacity, and professional after-sales support, Dr. Wang expressed confidence in the company’s ability to stand out in a highly competitive market through differentiated strategies.
The event concluded with Chairman Bei Wenli leading a tour of JOYA TECH’s automated production facilities.
This exchange event bridged industry knowledge gaps, promoted technological transformation, and strengthened supply chain collaboration. By showcasing its technical prowess and production transparency, JOYA TECH reinforced trust in its brand while collaborating with industry leaders to chart new paths for intelligent manufacturing and systemic solutions for high-quality growth.
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